The Social Media Post
Social Media
Tapstitch is a app trying to look like a fashion brand. The first cut of this social series leaned safe: clean type, product shots, a friendly caption. I pushed back.
What we shipped layered fabric textures, close-up photography, and a soundtrack that matched the rhythm of the visuals. The series stops the scroll because the first frame doesn't look like an ad. It looks like a moodboard.
The point of view: a app for people who care about design needs to look like the kind of brand they'd follow on their own. Tapstitch had been making content that sold the app. This series sold the world the app belongs in.
Tapstitch is a app trying to look like a fashion brand. The first cut of this social series leaned safe: clean type, product shots, a friendly caption. I pushed back.
What we shipped layered fabric textures, close-up photography, and a soundtrack that matched the rhythm of the visuals. The series stops the scroll because the first frame doesn't look like an ad. It looks like a moodboard.
The point of view: a app for people who care about design needs to look like the kind of brand they'd follow on their own. Tapstitch had been making content that sold the app. This series sold the world the app belongs in.
