Print & Digital
The Setup:
Holiday campaigns in retail must feel both timely and emotionally resonant. The goal was to create ad units for Macy’s Mother’s Day campaign that convey warmth, sophistication, and brand identity while engaging the audience.
The Setup:
Holiday campaigns in retail must feel both timely and emotionally resonant. The goal was to create ad units for Macy’s Mother’s Day campaign that convey warmth, sophistication, and brand identity while engaging the audience.
The Build:
I designed vibrant digital and print ad units featuring a mother and child against a soft violet backdrop, integrating Macy’s tagline, “Give Love. Give Style.” The layout balanced emotional appeal with clear hierarchy, ensuring key campaign elements were highlighted for maximum impact. The visual and tonal choices were aligned with Macy’s brand identity to create a cohesive, polished presentation across all channels.
I designed vibrant digital and print ad units featuring a mother and child against a soft violet backdrop, integrating Macy’s tagline, “Give Love. Give Style.” The layout balanced emotional appeal with clear hierarchy, ensuring key campaign elements were highlighted for maximum impact. The visual and tonal choices were aligned with Macy’s brand identity to create a cohesive, polished presentation across all channels.
The Payoff:
The result is an engaging, on-brand campaign that resonates with audiences and drives awareness for Mother’s Day promotions. The work demonstrates how thoughtful design and strategic visual storytelling can elevate seasonal campaigns while maintaining brand integrity.
The result is an engaging, on-brand campaign that resonates with audiences and drives awareness for Mother’s Day promotions. The work demonstrates how thoughtful design and strategic visual storytelling can elevate seasonal campaigns while maintaining brand integrity.
