This ad leverages emotionally charged storytelling to dramatize a common homeowner fear of losing power. As lightning cracks across a darkening sky and a neighborhood goes dark, tension builds until one home’s lights come back on. Strategic photo retouching and animation were used to simulate the storm, blackout, and power restoration, emphasizing Generac’s core value: automatic backup power when you need it most. The result is a visually striking, brand-aligned creative that turns uncertainty into trust.
Campaign Insight: Timing & Targeting
In the week leading up to an impending nor'easter, we strategically aligned our messaging to homeowners, emphasizing the importance of proactive power preparedness. This timely approach not only heightened awareness but also drove significant engagement and conversions.
Campaign Insight: Timing & Targeting
In the week leading up to an impending nor'easter, we strategically aligned our messaging to homeowners, emphasizing the importance of proactive power preparedness. This timely approach not only heightened awareness but also drove significant engagement and conversions.
