This animated display ad leverages emotionally charged storytelling to dramatize a common homeowner fear of losing power without warning. As lightning cracks across a darkening sky and a neighborhood goes dark, tension builds until one home’s lights come back on. Strategic photo retouching and animation were used to simulate the storm, blackout, and restoration, emphasizing Generac’s core value: automatic backup power when you need it most. The result is a visually striking, brand-aligned creative that turns uncertainty into trust.
