GEICO gecko spec, posted for the workflow
Insurance advertising spec is the most over-trodden ground in junior design portfolios. Half of LinkedIn has a redesigned GEICO gecko piece. The workflow is the reason I'm posting this one.
I built it in 3 hours using a Claude + Firefly + Figma loop. Claude drafted three concept directions based on the gecko brand voice plus the viral reaction-video format. I picked one, prompted Firefly for the visual base, brought the asset into Figma, locked the type system, and ran two rounds of revision. Brief to pitch-ready in 3 hours total.
An AI-enhanced workflow took a brief to pitch-ready creative without losing taste.
Insurance advertising spec is the most over-trodden ground in junior design portfolios. Half of LinkedIn has a redesigned GEICO gecko piece. The workflow is the reason I'm posting this one.
I built it in 3 hours using a Claude + Firefly + Figma loop. Claude drafted three concept directions based on the gecko brand voice plus the viral reaction-video format. I picked one, prompted Firefly for the visual base, brought the asset into Figma, locked the type system, and ran two rounds of revision. Brief to pitch-ready in 3 hours total.
An AI-enhanced workflow took a brief to pitch-ready creative without losing taste.
