The Social Media Post
This seven-frame Instagram Stories campaign, “Live Elevated: Spring Reset Challenge,” was concepted and designed to capture Equinox’s luxury fitness brand voice while promoting a seasonal wellness reset. I led the creative direction, crafted all copy, and designed the visuals using Canva and Adobe Firefly to align with Equinox’s elevated aesthetic. The campaign blends aspirational imagery, clean typography, and motivational messaging to drive engagement and encourage participation. Focused on digital storytelling and social performance, this piece demonstrates my ability to create cohesive, brand-forward content optimized for Instagram’s format.
