Social Media for Equinox
The Setup:
Seasonal campaigns in the fitness space often feel repetitive or overly promotional. The goal was to create a social-first concept that captured a sense of renewal while aligning with a premium, aspirational brand voice.
The Setup:
Seasonal campaigns in the fitness space often feel repetitive or overly promotional. The goal was to create a social-first concept that captured a sense of renewal while aligning with a premium, aspirational brand voice.
The Build:
I developed “Live Elevated: Spring Reset Challenge,” a seven-frame Instagram Stories campaign designed to reflect a luxury fitness aesthetic. I led the creative direction, wrote all copy, and designed the visuals using Canva and Adobe Firefly. The system combines aspirational imagery, refined typography, and motivational messaging, all tailored to Instagram’s vertical format to encourage engagement and participation.
I developed “Live Elevated: Spring Reset Challenge,” a seven-frame Instagram Stories campaign designed to reflect a luxury fitness aesthetic. I led the creative direction, wrote all copy, and designed the visuals using Canva and Adobe Firefly. The system combines aspirational imagery, refined typography, and motivational messaging, all tailored to Instagram’s vertical format to encourage engagement and participation.
The Payoff:
The result is a cohesive, brand-forward campaign that feels both elevated and accessible. It demonstrates my ability to translate high-end brand identity into scroll-stopping social content while optimizing for performance and storytelling within a fast-paced digital environment.
The result is a cohesive, brand-forward campaign that feels both elevated and accessible. It demonstrates my ability to translate high-end brand identity into scroll-stopping social content while optimizing for performance and storytelling within a fast-paced digital environment.
