Equinox Instagram Story

A seven-frame Instagram Stories concept for Equinox, designed to promote a seasonal wellness challenge across social media. The campaign blends elevated typography, aspirational visuals, and concise, motivational copy to reflect the brand’s luxury fitness ethos. Each slide was crafted to guide users through awareness, value, and conversion—with consistent tone and narrative flow. Role: Concept, Copywriting, Visual Design Tools: Canva, Adobe Firefly, Focus: Social Campaign, Luxury Fitness Branding, Storytelling UI