Equinox "Live Elevated": a spring reset campaign that doesn't sound like one
Spring reset campaigns in the fitness category all sound the same. Renew, reset, recommit, repeat. The work on this Equinox spec was finding the version that didn't land in that bucket.
"Live Elevated: Spring Reset Challenge" is a 7-frame Instagram Stories series I wrote, art-directed, and designed. Layout in Canva for production speed, key compositions generated in Adobe Firefly. The system pairs Equinox's existing type system with a cooler, dawn-light palette to pull the work away from the bright-and-shiny tone most fitness brands default to.
Built as spec, designed to real production specs. Ready to ship.
Spring reset campaigns in the fitness category all sound the same. Renew, reset, recommit, repeat. The work on this Equinox spec was finding the version that didn't land in that bucket.
"Live Elevated: Spring Reset Challenge" is a 7-frame Instagram Stories series I wrote, art-directed, and designed. Layout in Canva for production speed, key compositions generated in Adobe Firefly. The system pairs Equinox's existing type system with a cooler, dawn-light palette to pull the work away from the bright-and-shiny tone most fitness brands default to.
Built as spec, designed to real production specs. Ready to ship.
