E-commerce Site & Email
The Setup:
E-commerce design must do more than look polished, it needs to guide users clearly from interest to purchase. The goal was to create a seamless, brand-aligned experience that turns curiosity into conversion.
The Setup:
E-commerce design must do more than look polished, it needs to guide users clearly from interest to purchase. The goal was to create a seamless, brand-aligned experience that turns curiosity into conversion.
The Build:
I designed a connected e-commerce journey spanning website interfaces and announcement emails, focused on clear storytelling and intuitive user flow. For the “Experience the Future of Skincare” campaign, I applied segmented email targeting and cohesive site design to personalize the experience. Each touchpoint was crafted to feel consistent, visually engaging, and easy to navigate, reinforcing the brand while moving users toward checkout.
I designed a connected e-commerce journey spanning website interfaces and announcement emails, focused on clear storytelling and intuitive user flow. For the “Experience the Future of Skincare” campaign, I applied segmented email targeting and cohesive site design to personalize the experience. Each touchpoint was crafted to feel consistent, visually engaging, and easy to navigate, reinforcing the brand while moving users toward checkout.
The Payoff:
The result was a high-performing campaign that increased engagement and drove stronger conversions. It demonstrates my ability to blend design and strategy to create e-commerce experiences that not only look compelling but deliver measurable results.
The result was a high-performing campaign that increased engagement and drove stronger conversions. It demonstrates my ability to blend design and strategy to create e-commerce experiences that not only look compelling but deliver measurable results.
E-commerce Site
Email Marketing
