Social Media Video
AI-led multi-platform campaign
Most AI-led campaigns look like a prompt that nobody edited. The original brief here wanted speed and a multicultural city aesthetic. Without intervention you end up with the same 5 stock-looking faces and the same paint-by-numbers layout already saturating the feed.
I built a multi-format system (email, display, social, subway poster) from a single Firefly composition I prompted, then took it apart. The illustration got hand-corrected for the things AI gets wrong: proportions, type integration, eye direction, color balance in the secondary characters. The layout system was built fresh in Figma with real type rules. The character work was treated as scaffolding, ready to swap for real photography when the live campaign called for it.
The result moved from concept to working multi-platform system in days instead of the usual week.
Most AI-led campaigns look like a prompt that nobody edited. The original brief here wanted speed and a multicultural city aesthetic. Without intervention you end up with the same 5 stock-looking faces and the same paint-by-numbers layout already saturating the feed.
I built a multi-format system (email, display, social, subway poster) from a single Firefly composition I prompted, then took it apart. The illustration got hand-corrected for the things AI gets wrong: proportions, type integration, eye direction, color balance in the secondary characters. The layout system was built fresh in Figma with real type rules. The character work was treated as scaffolding, ready to swap for real photography when the live campaign called for it.
The result moved from concept to working multi-platform system in days instead of the usual week.
Digital Display
Email Creative
Subway Poster
