StubHub: a modular email built for four audiences and one brand
Live event marketing has a relevance problem. The categories sitting under one ticketing brand (sports, concerts, theater, special events) speak to wildly different audiences with different visual vocabularies. A single brand email holds all of them without falling into the one size fits trap of boring design.
I designed a StubHub email as a modular system rather than a fixed layout. The hero anchors the brand. The user's personalized order rearranges which module sits top-of-fold based on browse and purchase history.
CTA stack stays consistent across all modules. Same shape, different content. Users learn the pattern once and never have to relearn it. One brand. Four jobs.
Live event marketing has a relevance problem. The categories sitting under one ticketing brand (sports, concerts, theater, special events) speak to wildly different audiences with different visual vocabularies. A single brand email holds all of them without falling into the one size fits trap of boring design.
I designed a StubHub email as a modular system rather than a fixed layout. The hero anchors the brand. The user's personalized order rearranges which module sits top-of-fold based on browse and purchase history.
CTA stack stays consistent across all modules. Same shape, different content. Users learn the pattern once and never have to relearn it. One brand. Four jobs.
