Everyday Dose: 4 benefits, 6 seconds, 1 day
Animated display gives you 6 seconds to land one thing. The Everyday Dose brief had four claims to deliver (Clarity + Energy + Gut Health + Vitality), and the original treatment gave each one its own beat. The math runs out of frames fast.
I rebuilt the spot as a single arc. A person moves through one day, and each benefit shows up in passing: clarity during backyard wake up, gut health at lunch, energy at the beach.
2 hours from concept to pitch-ready. Functional beverage ads work when the benefits live inside a real day.
Animated display gives you 6 seconds to land one thing. The Everyday Dose brief had four claims to deliver (Clarity + Energy + Gut Health + Vitality), and the original treatment gave each one its own beat. The math runs out of frames fast.
I rebuilt the spot as a single arc. A person moves through one day, and each benefit shows up in passing: clarity during backyard wake up, gut health at lunch, energy at the beach.
2 hours from concept to pitch-ready. Functional beverage ads work when the benefits live inside a real day.
