Chase one-sheet: direct mail still works
Financial messaging drowns in itself. A typical bank one-sheet packs in service tiers, branch counts, rewards structures, and, then expects the reader to come out the other end caring.
I designed a one-sheet for Chase that picked one hierarchy and held it. The biggest type is the offer. The second-biggest is the proof point (national scale). Everything else recedes. The type system was built like editorial design, not banking design. The piece runs as both a direct-mail leave-behind and a digital download, designed to render the same on a screen and a kitchen table.
Direct mail offers an average return of $42 for every $1 spent.
